Disney Loses Its Appetite for Happy Meal Tie-Ins

Mcdonald's, the fast food giant is the worlds largest toy perveyor, which makes it a perfect relationship for promotion of family movies through collectables in Happy Meals. But no more. Disney has concerns over the growing obesity problem with children so it has not renewed it's contract with Mcdonald's.

It is estimated that the relationship gave Disney additional revenue of more than $1 billion. Will Mcdonald's suffer from this move? Not likely as much as Disney will - many other production houses are lining up to take their place.

Read the whole story here:
http://www.latimes.com/entertainment/news/la-et-mcdonalds8may08,1,1059324.story

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